Zest Outdoor Living
We built a high-performing custom theme using BigCommerce
- Developed a custom BigCommerce store tailored to Zest Outdoor Living’s brand and product range
- Custom STENCIL based theme to implement bespoke design and functionality requests
- Custom page design blocks for branded drag and drop page building
- Applied on-page SEO to improve search visibility and attract organic traffic
- Built a scalable, user-friendly shopping experience designed to drive conversions and easy management
A streamlined BigCommerce experience
From concept to checkout: a fully optimised BigCommerce store
Engineering digital foundations that drive measurable growth
We worked with Zest Outdoor Living to help them move away from an overly complicated tech stack to a easy to manage e-commerce solution.
Given the requirement that the store not only functioned as an e-commerce store but also an information resource for trade partners, we determined that BigCommerce was the best solution.
BigCommerce allows for custom folder and URL structure, giving it the flexibility required to develop a complex trade area functioning alongside a fully functioning e-commerce store.
We developed and implemented a custom coded stencil theme to give Zest full control over the look and feel of the website, ensure it stayed on brand without any compromises.
We worked closely with Zest to develop a whole range of custom coded design widgets, for drag and drop design functionality, to ensure the maintenance and development for in-house employees was as easy as possible.
Our team also handled the full product migration, including product listings, detailed descriptions, and image optimisation to ensure the store was both visually compelling and search-friendly.
Beyond store setup, we applied SEO best practices to product pages and site structure to support organic search visibility resulting in a massive 64% increase in sales.
The result is a scalable, high-performing online store designed to drive sales and provide a seamless shopping experience for customers.