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Custom WordPress Theme Development

WDSDP (Warrington Deaf Centre)

We built a high-performing custom theme using WordPress
  • Developed a custom WordPress theme tailored to Warrington Deaf Centre’s brand.
  • Custom Gutenberg theme to implement bespoke design and functionality requests
  • Custom developed Gutenberg  blocks for branded drag and drop page building
  • Applied on-page SEO to improve search visibility and attract organic traffic
  • Built a scalable, user-friendly experience designed for ease of use and user engagement

A streamlined BigCommerce experience

Fully Customised Setup

  • Custom theme development aligned with brand identity
  • Bespoke design blocks/widgets for page creation and editing
  • Customised booking system functionality

Built for flexibilty

  • Modular page architecture allowing effortless content and layout updates
  • Dynamic scheduling options tailored to custom service offerings
  • Fully scalable framework ready to support future feature additions

Optimised for Search Engines

  • Developed for page speed and performance
  • Mobile responsiveness as standard
  • Clean, search-engine-friendly code structure

Brand Positioning & Messaging

  • Compelling page copy tailored to communicate core strengths
  • Well-structured page layouts to lead visitors straight to high-value information
  • Fully optimised text assets built for both users and search engines
We transformed Warrington Deaf Centre online presence with usability in mind

A fully custom web platform built for accessibility

We were initially approached to revamp an existing Wix website that was no longer fit for purpose. The original platform suffered from an outdated layout, structure and a restrictive backend that made simple content updates a slow and frustrating process for internal teams.

To guarantee complete flexibility and long-term sustainability, we developed a bespoke WordPress child theme built around the native block editor (Gutenberg). This approach provided total control over the code base, ensuring the site was light, fast and entirely unencumbered by bloated third-party page builders.

User experience was placed at the centre of the new website architecture. We completely overhauled the site’s information layout, introducing a clear visual hierarchy and a simple to use navigation system designed to guide visitors directly to key details

By leveraging custom Gutenberg blocks, we created a modular backend that mirrors the frontend design precisely.

Warrington Deaf Centre now benefits from a future-proof digital asset that combines effortless information accessibility with streamlined backend administration, establishing a strong, scalable foundation for all future digital growth.